Milo Ventimiglia received the full support of his Heroes friends and co-stars at the premiere of "It's A Mall World" at the ArcLight Theatre on Tuesday in Hollywood.

Adrian Pasdar (with Dixie Chicks wife Natalie Maines), Masi Oka, Zachary Quinto, Greg Grunberg, Jack Coleman, and Hayden Panettiere all attended the event.

"It's a Mall World" explores the amusingly tortured lives and twisted relationships of two record store employees, a hot greeter at the American Eagle boutique, a slightly nuts sales chick from the scanties store and a bad-boy poseur from the mall juice bar.

The "webisodes" Milo directed will premiere on August 1st during Real World: Sydney and will also be available at AmericanEagle.com.