Heroes News (Page 13)

At least one of the mysterious new Heroes has been revealed.

Dania Ramirez, who enjoyed a recurring role on HBO's The Sopranos as AJ's ex-fiancee, will join Peter Petrelli, Hiro Nakamura, and the rest of the super friends next season as a regular, reports Reuters.

Ramirez should have no problem conjuring up a few powers for the part: she played Callisto in X-Men: The Last Stand.

Heroes still has yet to announce which actors will take over the remaining new characters that season two will introduce fans to: an Irish mobster; a surrogate for Niki/Jessica's son; a late-20s African-American mother; and a boyfriend for Claire.

Nissan and NBC announced today a multi-faceted, robust 360 marketing program for season two of Heroes, encompassing product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships.

"Nissan is constantly searching for opportunities to build extensive advertising partnerships that allow us to engage consumers by building brand awareness on many platforms," said Steve Kerho, director of interactive media, Nissan North America. "This ongoing partnership with NBC also gives us the opportunity to introduce the all-new Nissan Rogue, a new CUV that epitomizes the exciting and adventurous spirit that defines Heroes."

"We're committed to doing business with our clients in ways that extend beyond the 30-second spot and are thrilled to join forces again with Nissan to build on our successful season-one partnership," said Mike Pilot, president, NBC Universal Ad Sales. "This deal exemplifies the concept of having an 'upstream relationship' with our clients and shows just what can be achieved when the clients and creative teams come together early in the process."

In this one-of-a-kind deal, Nissan will use Heroes as the central hub of a multi-pronged marketing campaign for the launch of its new crossover vehicle, the Nissan Rogue.

The campaign will kick off on the night of the Heroes season premiere, which will be exclusively sponsored by Nissan and broadcast with limited commercial interruption. To further enhance the viewer connection to the Rogue, the vehicle will be integrated into the premiere episode and driven by a main character.

Nissan will also roadblock the full episode of Heroes on NBC Rewind for 24 hours after the show's on-air premiere, marking the first time an advertiser has executed this type of program on NBC Rewind.

In addition to more traditional advertising opportunities both on-air and online, the Nissan Rogue campaign also includes sponsorship of numerous unique off channel platforms including a Heroes music video and the season one DVD release. Nissan Rogue will also be involved in NBC's wireless platforms and will sponsor the Heroes 360 WAP sites.

Less than a month after being crowned Miss Universe, Riyo Mori is hoping to land another job â?? a role on the NBC sci-fi series Heroes.

â??As soon as I won Miss Universe I had this big chance,â?? Mori said in an interview last week. â??Iâ??ve never acted before. I went to the casting audition and read a script in English and Japanese, and they said it was really good. So I hope I can be in the show.â??

Mori said the role of Yaeko, which she read for, would be a love interest for one of the main characters on Heroes. Itâ??s safe to assume that would be Hiro Nakamura.

The 20-year-old dancer won the 2007 Miss Universe contest in Mexico City last month. The only other time Japan has won the pageant was in 1959, when Akiko Kojima became the first Miss Universe from Asia.

Heroes creator/executive producer Tim Kring, has inked a new deal with NBC Universal Television Studio, the studio behind the hit smash show.

Under the two-year pact, said to be one of the biggest in television, Kring will continue as the showrunner on Heroes and will shepherd its upcoming spinoff, Heroes: Origins, as well as the various offshoots in print and digital media. Kring also is expected to develop new projects for the studio.

This marks the first major talent deal to close since Katherine Pope took the reins of NBC TV as president several days ago. That couldnâ??t be more fitting as Kring and Pope are close friends going back to the early days of NBC Studios, which the two joined within months from each other in 1999-2000.

Kring came to the studio to work as co-executive producer on the family drama Providence and soon became one of the first writers signed by the studio in an overall deal. He went on to create and run the long-running procedural drama Crossing Jordan.

Pope, who has been rising through the ranks of the studio and NBC, has been involved in all three NBC series on which Kring has worked.

â??NBC Studios has grown and changed as I have grown, and Tim has too - heâ??s grown to show more of the absolute diversity of his talent,â?? Pope said. â??The reason this deal is so important to us is because of Timâ??s absolutely extraordinary ability to write all types of characters with such authenticity. He can find the humanity in the characters and everything he writes.â??

As the summer draws to a close, fans of Heroes won't even notice the weather turning cooler. How come?

Because season one of our favorite show will hit stores on August 28. We can't wait!